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What makes a good law firm website in 2021

What makes a good law firm website in 2021? To reach personal injury leads, your law firm will need…


In 2021, the vast majority of people looking for a personal injury attorney will begin their search online. To reach this audience, your law firm will need a website. Today, simply having a website is no longer enough to attract clients. How can your law firm outperform the competition? Making these small changes to your current website – or including them in your new design – can go a long way.

things law firm websites should have

Make Your Firm’s Website Easy to Navigate

If people can’t get around on your website, they’ll quickly become frustrated and move on to the next Google result. Make sure your website’s design makes it easy for people to find what they want. To see how easy your page is to navigate, ask a friend or family member to click around. Then listen to their feedback regarding ease of use.

In 2018, your website should be responsive to screen size. That means the website layout will optimize whether viewed on a desktop computer, mobile phone, or tablet. Did you know the majority of Internet searches now occur on mobile devices? A responsive design will ensure the best possible first impression to everyone who interacts with your site.

Make It Easy for Clients to Contact You

People in 2018 are even more impatient than last year. It should be very simple for a prospective new client to contact you. Don’t make your lead search for a phone number or contact form. Ensure there’s a visible and clickable phone number on every page of your website. You should also include a contact form where potential clients can fill in information without needing to call. Some law firms also use a website chat service.

The more contact options you provide, the more leads you are likely to get.

Include Pictures of You and Your Staff

The stereotypical legal website features stock photos of gavels or courtrooms. Do you want to be like everyone else? Clients want to have a personal connection with their attorney – even if they never meet you in person. Include pictures of you and your staff to create a welcoming website.

Consider including pictures of your attorneys in court, yourself in your office (provided it looks presentable), happy clients (with their consent, of course), and anything else you feel represents your firm. These kinds of photos will remind clients that you’re a real person, not just a voice on the phone.

Include a Blog

Law firm blogs have more benefits than you would expect. First, it establishes you as an expert. A good blog gives clients a better idea of who you are and what you know. Blogging could even serve as a networking opportunity; really good blogs may be read by other attorneys in your practice area. Blogs also are great for SEO, search engine optimization.

The more often you are publishing content in your site’s blog, the higher your website will be in search engine results, bringing you more clients. Remember, the rule of thumb with blogs is to create original and meaningful content.

Tone Down the Legalese

When you’ve been a personal injury attorney for a long time, it’s easy to assume that everyone knows what medpay is or why statutes matter. Just like you, clients want to be spoken to in a way they can understand. If you’re having trouble leaving out legal wording on your website, ask a non-lawyer friend to review it and pick out what they can’t understand. The less jargon on your website, the more relatable you’ll be to potential clients.

Keep Your Website Updated

No one likes a website that looks like it was made 15 years ago. Technology progresses so fast nowadays that you have to update your website regularly just to keep up. Don’t know what to update your website with? Keep your eye on what other businesses are doing. At minimum, ensure that there are no painfully outdated photos or copyrights on your site.

These are some of the easiest, yet most effective, changes you can make to your law firm’s website. Especially in 2018, keeping your website updated is more important than ever.


CASEpeer is secure case management software designed for personal injury attorneys. From intake to settlement, our robust features help law firms become more proactive and powerful. Our goal is to help your law firm grow. For more legal marketing and practice management tips, visit our blog.

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