Key takeaways
Identifying how and why testimony and evidence plays a role in influencing credibility, trust, attention, and interest in the story, in order to win the case
How emotional data can help you analyze and improve your case strategy
Using insights to avoid confirmation bias
And so much more
Join CASEpeer Co-Founder, Gabriela Cubeiro, and Aaron Itzkowitz, Founder of EmotionTrac, as they discuss how AI is revolutionizing the ability to identify case value. As artificial intelligence platforms continue to reshape our daily lives, it becomes crucial for businesses to understand how to effectively integrate AI as a valuable tool. With EmotionTrac lawyers now have access to unique insights they can't find with traditional focus groups.
About EmotionTrac:
EmotionTrac utilizes the front-facing camera of a device to capture audiences’ emotional responses as they watch videos. The technology identifies slight changes in the geometry of a person’s face while they watch a video to capture their micro facial expressions. With the help of EmotionTrac insights data, firms can feel confident preparing for cases or winning new business.