CASEpeer CEO and Co-founder, Gabriela Cubeiro sits down with Nalini Prasad, Chief Strategy Officer of digital marketing agency, BluShark Digital. The two discuss the recent updates Google has made that affect digital marketing, how to ensure your firm is prepared for those changes, what key areas firms should be focusing on to optimize their marketing strategy in 2023, and more.
About BluShark
BluShark Digital was once the in-house marketing team of a law firm that scaled from 2 to 40 lawyers in under a decade largely due to digital marketing techniques. BluShark Digital has since established itself as a best in class digital agency helping small businesses stand out online through cutting edge digital marketing strategies across the four fundamentals of high-quality technical optimization, sophisticated content curation, authoritative link-building, and local optimization. We bring more than just leads – we bring results.