These days, over a third of legal customers start their search for an attorney online. Despite this, nearly 40% of small firms do not have a website, and even less have social media pages.
With nearly two billion users on social media, your firm’s potential reach with these platforms is enormous. Social media is not just for teenagers. It’s a powerful tool for engaging with your community and sending valuable traffic to your website. Here are some tips on how to make the most of your firm’s social media pages:
Add Value to News Feeds
Whether you’re on Twitter or Facebook, the most effective campaign is genuine. Create fresh and engaging content to keep your followers interested. Before posting, ask yourself, “Does this add value to my follower’s news feed?”
Engage Your Community
Having a lot of followers does not mean they all see your content. Once you have established a community of colleagues, clients, and business associates, interact with them. Ask your followers questions about topics relevant to them and your practice. This information will help you determine what other content people are curious about.
Build Credibility
Establish yourself as an expert and clients will follow. Blogs are a great way to showcase your expertise, while also generating click-through to your website. Publishing interesting content and posting it on social media can help attract new clients looking for the services you describe.
Use Different Platforms
Facebook, Twitter, Yelp, and LinkedIn are all important social media platforms. You don’t have to use them all, but using a variety of methods for promoting your firm can spread the net wide. Facebook, Google+, and Twitter alone boast nearly two million active users. Managing several different social media accounts does not have to be time-consuming. Social media management tools like Buffer or Hootsuite allow you to manage your accounts all in one place.
Respond to Online Reviews
Dealing with negative online feedback gracefully may be difficult, but your credibility and reputation depend on it. When considering your response, see it as an opportunity to speak to future clients who will read the review. Let them know you take client feedback seriously, and use the platform to mention positive qualities of your firm.
Be sure to engage positive comments as well. Thank your client for doing business with you and emphasize your appreciation for their positive feedback. Click here for a step-by-step guide for responding to online reviews.
Always Be Professional
Use good judgement when posting online content, especially to your professional social media accounts. If you have others posting to your law firm’s feeds, establish guidelines on what is acceptable.
Social media should be an integral part of your online marketing strategy. Over time, your quality content will drive quality traffic. What social media strategies does your firm use?
CASEpeer is a legal case management software designed for personal injury attorneys. We are dedicated to helping law firms grow. Follow our blog for more legal marketing tips and other practice management advice.
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